But deep down, you know, in order to be truly profitable in your photography business, you need a pricing strategy.

You want to know exactly what you’re making from every wedding you photograph and album you sell; and you want to have confidence in your consistent income (even in the off-season!)

You have no idea what to charge, so you’re just doing your best to make it up as you go.

But how?

A customizable workbook to help you set profitable prices

Knowing Your Numbers

→ Practically work towards achieving your goal salary  
→ Present your prices with confidence to clients
→ Sell albums and products at a profit
→ Say goodbye to 'off-season anxiety!' 

Knowing Your Numbers will help you:

PURCHASE FOR $97 >>

9 Customizable Spreadsheets
(with Step-by-Step Videos)

explore inside >>

1. INCOME STATEMENT

Calculate total annual costs and easily set aside money for paycheques and taxes.

2. WEDDING COLLECTIONS

Discover clearly what each wedding costs (and profits!) your business.

3. portrait collections

Design the best portrait sessions packages based on actual costs

4. weddings to date

Record booked weddings, view current retainers and total wedding net profit.

5. portraits to date

Record booked sessions and see current retainers and estimated net profit.

6. album pricing

Set profitable album pricing (and sale pricing!) based on your supplier costs.

7. print pricing

Make print sales work for you - easily calculate multiple size costs in minutes.

8. goal setting

Work towards a dream salary goal with this easy to use spreadsheet.

bonus: outsourcing

Find out how your business could be outsourcing editing to make more!

→ Compatible with both Microsoft Excel and Mac Numbers


"Completing the workbook a few months ago was the deciding factor in when I could go full time with photography! You helped me realistically strive for goals and pin-point when I could make the big leap. THANK YOU! You honestly should be charging more for this spreadsheet!"

Angie McPherson

Knowing Your Numbers Is Right For You If...

→ You’re a full-time photographer, looking to gain a better understanding of your business numbers - and to stop feeling stressed in the off-season.
→ You are a part-time photographer looking to go full-time but want to be confident you can make the numbers work for you!
→ The world of numbers completely overwhelms you. You want to learn how to make your business profitable, in a SIMPLE, easy to understand way.

Knowing Your Numbers May Not Be Right For You If...

→ You're an accountant by day who moonlights as a photographer on weekends and you know everything there is to know about your numbers.
→ You save for paycheques in the off-season, sale tax and income tax and you’ve never spent a minute stressing about any of this.


→ You're not interested in taking the time to complete the spreadsheets, watch the videos, and get serious about what you're charging… this would be a total waste of money.


Pricing was a huge headache. I never really tried to price correctly in the past, but just 'picked' what I thought it was worth - terrible, I know! I now feel great about my album pricing and I can actually make a profit off of them. Thank you!

LAURA BARNES

After You Purchase Knowing Your Numbers

#1 | Receive an invitation to the course portal

This is where you’ll find the fully customizable workbook, compatible with both Microsoft Excel and Mac Numbers. An all-in-one workbook to help you plan and monitor your photography profits with the entire year in mind.

#2 | Watch the step-by-step videos

Jamie will walk you through how to use every spreadsheet. You won't be doing this alone. (And you don't need to have previous knowledge of "Excel" or "Numbers"!)

#3 | Complete the spreadsheets with your unique prices

Workbook includes 9 spreadsheets: Income Statement, Wedding Collections, Portrait Collections, Weddings to Date, Portraits to Date, Album Pricing, Print Pricing, Goal Setting & Outsourcing.

→ Fully customizable workbook, compatible with both Microsoft Excel and Mac Numbers.

→ An all-in-one workbook to help you plan and monitor your photography profits with the entire year in mind.

→ Workbook includes 9 spreadsheets: Income Statement, Wedding Collections, Portrait Collections, Weddings to Date, Portraits to Date, Album Pricing, Print Pricing, Goal Setting & Outsourcing.

→ 9 step-by-step video teaching by Jamie walking you through how to use every spreadsheet. You won't be doing this alone! (And you don't need to have previous knowledge of "Excel" or "Numbers"!)

Knowing Your Numbers is
Only $97 and Includes:

I'M READY TO PURCHASE FOR $97 >>

You're brilliant! The numbers side of the business is something I’ve struggled to feel confident about since the beginning! Knowing Your Numbers has helped me be confident I am valuing my work (and pricing albums) enough to maintain a livable salary and set financial goals while doing the job I love most in life! 

Shannon May Pringle

 Jamie started her photography business at 16, and over a decade later, has captured joyful images for more than 200 brides.

Through her online marketing course, Book New Brides and active YouTube channel, Jamie helps photographers build profitable, thriving businesses. Jamie has been featured on Huffington Post Canada, Digital Photography School and Photography Spark--and her photography in publications such as Style Me Pretty, WedLuxe, Real Weddings and WeddingBells. 

When Jamie’s not geeking out over marketing strategy, you’ll find her hanging out with her husband Randy, walking her pup Harley, or watching The Office while top-to-bottom decluttering her home.

Jamie teaches wedding photographers the marketing skills they need to book consistent clients and stand out as exceptional in their industry.

Frequently Asked Questions

Absolutely not! That's the beauty of the instructional videos to accompany every single spreadsheet in the workbook. In addition, you have an "Intro to Excel" and "Intro to Numbers" video included - so if you're brand new to the program you'll be set.

Do I need to have previous experience in Excel or Numbers to use the 'Knowing Your Numbers' workbook?

Yes it is! Although the KYN workbook includes both weddings and portrait sections, there's no reason you can't 'ignore' the wedding sections – all the functionality will still work the same way.

Is KYN helpful for exclusively portrait photographers?

Read More FAQs > 

Immediately after purchasing KYN, you’ll receive a link to your course portal. Inside the portal, you’ll find a download link for the spreadsheets. After downloading the spreadsheets, you’ll click through each ‘chapter’ of the course, which includes individual instructional videos for each page of the spreadsheet. You can pause, rewind, and re-watch these videos as often as you need to fully understand what each page of the spreadsheet requires.

How is KYN delivered?

I'll be honest. You could create this spreadsheet on your own time. You could sit down tonight in Excel and try to figure it out. You may remember when the wedding off-season rolls around, 'Oh yeah, I was going to get on that project' and start work on the document again. I have spent hours and hours perfecting this workbook and recording the accompanying video tutorials. Is saving even ten hours of your time worth $97 to your business? (Goodness, it is for mine.)

What's great about KYN? I have a calculator on my phone.

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Money Back Guarantee

We want you to be 100% satisfied with your purchase. This specific product comes with a 30-day money back guarantee if you are unsatisfied with the value received upon completing all of the spreadsheets with your accurate photography pricing. Some conditions apply.

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jamie delaine watson

Helping you build an in-demand photography business through actionable marketing strategies.

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