Photography Marketing Gifts


A customer will not rave about a business that did exactly what was promised to them. When asked, the client may tell their friends, “Oh yes, they were a good photographer,” but they aren’t going to rave about you. They hired you to do a job and you did a good job. If you didn’t do a good job, we’d have a problem! The bar to meet is not ‘do a good job.’

In your business, it will always pay to underpromise and overdeliver. Gifts are one of the ways I overdeliver in my business. In this video, I’m sharing my process for giving client gifts: why and when you should be giving gifts & some ideas to get you started!

P.S. Want my FREE guide to giving great client gifts? Snag my list of where to buy gifts, gift ideas and my favourite, ideas on where to purchase packaging materials!

Photography Marketing Gifts

Giving a booking gift to your client removes any chance of ‘buyer’s remorse.’ Photography is a big ticket item! Weddings are big ticket items! After they sign that $2000 retainer cheque I want them to immediately feel reassured they made a great choice. I also believe being engaged is such a special time in a bride (and groom’s) life — and I enjoyed every gift or celebration that made me feel… celebrated! I want to do that for my brides.

When to Give Gifts to Your Photography Clients

Throughout a bride’s process of working with me, I give clients 2 gifts, sometimes 3, depending on how organized I can be that year!  (Hopefully, none of my clients are watching this video) These gifts are of course, a surprise to my clients! I send a booking gift after receiving the 50% non-refundable retainer fee and after the contract is signed.

In the booking gift: I include the Jamie Delaine client magazine leading them through the process of what to expect at the engagement session and as we prepare for the wedding day. Additionally, I gift two marriage/relationships books I’ve read and loved and believe are valuable for a couple starting their marriage!

Halfway through the planning process: my average booking is about 9-12 months before the wedding, so there are a lot of months between the first email and the wedding day experience. I don’t want six months without communication to be the story of their experience with me! So I like to mail a gift in the middle of the process with a note that says, “I hope you both are doing well! Remember to breathe, take a few moments to relax & this wedding planning will be worth it!” Right now, this gift in my business is two monogrammed mugs from Anthropologie and a local candle company. 

Currently in my business, I budget around 3-5% of the total wedding collection cost towards client gifts. For example, if you book a $2,000 wedding, 5% of that would be $100 in client gifts. This may sound like a lot — but remember, not only are you blessing your clients with gifts — this is marketing dollars well spent! 

When you provide a brilliant client experience to a bride who already hired you, already is working with you, she’s going to be the best source of referrals for you in the future! I still book couples based off of referrals from clients who were married 7, 8 years ago. The potential for referrals doesn’t stop until the whole circle of friends is married! Even if you spend $100 a couple on gifts, 20 weddings a year, $2000 in client gifts — that’s a small marketing budget if all of those gifts bring you even one wedding! Win win!

I’m so passionate about client gifts. Wondering where to start with implementing a gift process into your own photography business? This freebie will help! Snag my list of where to buy gifts, and ideas on where to purchase packaging materials.


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Hey there! I'm Jamie and I equip photographers to build flourishing businesses with creative marketing, stand-out client experiences and profitable pricing. I'm glad you're here!




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