How to Use Instagram for Business

Instagram is an awesome platform for sharing your brand and business with the world. It’s simple, it’s clean, based around great photography and easy to use. Best of all, unlike Facebook and Pinterest, every single one of your followers will see your posts in their feed. It’s no secret I’m a huge fan of Instagram and the power it has for your business.

Curious about the proper way to use Instagram for business? Read on!

How to Use Instagram for Business: A List of DO'S and DON'TS for Instagram success! PLUS: Watch a FREE video tutorial on editing iPhone photos!

But where’s a business owner looking to dominate on Instagramm to start? Let my list of ideas for How to Use Instagram for Business guide you below!

[Update] Due to the overwhelming popularity of this post in the Pinterest and Google world, I’ve developed a Grow Your Biz with Instagram Course! It’s currently closed for enrolment, however, you can join my wait list for my free 3-part training by clicking here.

I’ve been on Instagram for years but it wasn’t until one year ago that I started ‘analyzing’ my online presence. What was I sharing and why was I sharing it? Did I take notice of how certain images looked in my feed or did I simply post whatever I wanted? I’m not saying we should “perfect” our lives by any means, however, it’s important to understand how our feeds represent our business and what we share (photos and content) does matters.


Using Pinterest for Business

Pinterest is one of the fastest growing social media platforms lately, with estimates of almost 100 million active users monthly. Since the launch of Pinterest, the majority of users have been female but we are seeing a shift in the demographics of new sign ups. One third of users signing up for Pinterest now are male, a huge increase, which means new opportunities for many small businesses that aren’t solely female-focused.

If you’re ready to start using Pinterest for your business, let’s get started!

Using Pinterest for Small Business: a complete how-to guide! BONUS DOWNLOAD: The 10 Pinterest Boards Ever Pinner Should Have!

Regardless of your industry, there is an opportunity for your small business to be on Pinterest. If you’re not on Pinterest (or you are, but don’t have a Pinterest strategy) you’re missing out.

But don’t fret. It’s okay! I used to be one of those people. I had a Pinterest account, I used it to pin inspiring words or photos but I didn’t really know what I was doing and certainly not how to use it for my business or my blog. I pinned a handful of times a month and that was that.

Since making a few key changes to my pinterest strategy, 25% of my blog visitors find me on Pinterest. The best part? 86% of visitors from Pinterest were new, meaning they had never been to my blog before. WOW. That’s some crazy results.


How To Start a Blog with WordPress

I’ve been blogging for almost a decade now and it’s no secret I think blogging is the coolest invention since the printing press. (Well, maybe that’s still cooler, I really like books a lot. And there would be no books without the printing press. But you get the point. Blogs are cool.)

How to Start a Blog with WordPress in Under 5 Minutes: PLUS a free bonus download of some amazing inexpensive wordpress themes to get you started!

Starting your own blog doesn’t have to be complicated, it’s simpler than ever before thanks to a few awesome companies: BlueHost and WordPress. If you have 5 minutes to set aside right now, we can get an awesome blog up and running for you in less time than it will take to make dinner tonight.

(On that note, you’re starting a blog today! Don’t make dinner. Order in!)


Take Better Photos with Your iPhone

Although nothing could replace the quality and feel of a high-quality digital SLR camera… there are some moments in life where your iPhone will have to do the trick. Instagram is centred around iPhone image and more and more of our social media lives are becoming ‘in the moment.’ Knowing how to take better photos with your iPhone is a skill all bloggers and small business owners should learn!

Today, I wanted to provide a few easy tricks you can use to take better photos with your iPhone and start updating the look of your blog and social media photos.

How to Take Awesome Photos with ONLY your iPhone! Actionable tips and advice as well as a FREE Video Tutorial for Editing your iPhone photos!

1. Look for Simple Backgrounds

There’s no doubt about it – photos with simpler backgrounds and a clean, crisp look receive more attention on Pinterest and Instagram by far! In addition, you can’t go wrong with simple – it will say professional every time. What do you have around your home and office that could be used as a background for photos? Look for texture: wood floors, marble tile, a white or light grey wall, even a fur rug – neutral colours work best unless you can match one of your brand colours in a background!


Grow Your Pinterest Following

If you were a fan of my post Using Pinterest for Your Small Business you will love the information I’m sharing in today’s post. I have been having so much fun with this platform! When I started this experiment in July 2014, I had 3289 followers.. and only 2 months later, I was able to grow to 7091 followers — a gain of almost 4000 followers in 2 months!

Update: As of March 2016, I have 18,500+ followers on Pinterest. So that’s an increase of 14,000 followers in 6 months. Read on if you want to experience the same success growing your Pinterest following.

How to Grow Your Pinterest Following DRASTICALLY! Case Study: 4000 Followers in 2 Months, 15k followers in 6 months! Bonus Download: 10 Pinterest Boards Every User Needs to Have!

Gathering followers simply for impressive numbers isn’t worth much. What is worth a lot? Directing brand new users to my blog that get my brand, my vision and my way of thinking. Hopefully, these like-minded entrepreneurs will love what they read, sign up for my list and become a loyal follower of what I’m teaching and sharing!


Sharing Images with Wedding Vendors

As photographers, we have an amazing opportunity to use our skills to help other business owners in a super practical way! Every business, big or small, needs professional images. On a wedding day there could be up to twenty vendors who have played a role in making the ceremony, reception and bridal party look beautiful! Often vendors will take a few images of their handiwork themselves, either on a basic SLR or an iPhone but their images couldn’t match the quality ours could provide for them.

Are you taking the time to share images with the wedding vendors you work with weekly?

I hope you enjoy the video below! (And if you’re looking for more video blogs for photographers, definitely click over to YouTube and subscribe!)

The Process for Sharing Images with Wedding Vendors

1. Before the wedding day, I send a questionnaire asking about the couple’s wedding timeline and vendors involved. I try to cover all the bases, asking for the company’s name, email address and website. Next, I have my assistant enter their information into my “Vendor Information” excel spreadsheet. We have columns for Vendor Type (Makeup Artist, for example), company name, contact name, email address, website then I also have my assistant research the links to their facebook page, twitter username and instagram username.

2. After the wedding gallery is delivered to the clients, I send out a friendly email to each wedding vendor involved introducing myself, if we didn’t get a chance to meet on the wedding day. I link to the gallery and encourage vendors to download whatever images they would like to use in their business advertising. I also ask for credit to my website or blog and note that if the images are shared on social media they can tag @jamiedelaine!


Pay it Forward

Did you enjoy this video? If so, I’d love if you’d subscribe on YouTube, leave a comment below, share on twitter or facebook and pin to your pinterest board for future reference!